D53 Cannonau Classico

Design and development of label and advertising campaign for the wine D53, the first Cannonau Classico produced in Sardinia from Cantina di Dorgali .

For this project, the request was to bring out the "classic" aspect of this wine, stemming from an ancient vine stock which grows only in the area of the old Barbagia. The label depicts a Tomb of the Giants located in the estates where this variety is grown.

In the advertising campaign it uses the metaphor of the Giants to emphasize the magnitude and importance of this new product.